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Stan and Chenoa began in 2017 with their own line of seasonings. Stan impressed her one night with his Beef & Pork Rub. He developed this because he was tired of the same old marketed brands which contained salt as their main ingredient and, despite the claims, did not embrace the true tastes of Louisiana. Chenoa took one bite and said, "You should sell this!"  Requiring from her doctor to reduce her sodium intake, she threw down a can of Tony's and said, "Can you make this but without all the salt?"  He took up the challenge and the signature seasoning of the Sweet Smokie Joe family was born...Creole Kick. Since then, their passion for authentic Louisiana seasoning has became well known as well as their passion for all things outdoor. In late 2019, the dream expanded with the addition of Sweet Smokie Joe's retail store that opened February, 2020 in Hot Springs, AR.  Stop by and visit with Stan and Chenoa and see why they say, "We treat every customer as our only customer."